SEO: Google to Make "Mobile-Friendly" a Ranking Factor

Do you have a mobile or responsive site?

If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

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Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer. In addition, the algorithm is applied worldwide, page by page, on a real-time basis. “Worldwide” means that the algorithm update affects mobile searchers and search results in all countries at the same time, rather than just rolling out in the U.S. first.

Having a mobile website is essential in order to remain competitive in today's Internet landscape. Google is driving this trend forward and there is no escaping the fact that unless you join the current mobile revolution, your business will be left behind. Current analytics research indicates that more than 50% of current searches are coming from smartphones and mobile devices. This trend will only continue to grow. Can you afford to disappear from the search results of more than half of your customers? For some industries, it could be even more.

However, you don't have to completely start over. Stratatomic can develop a mobile website that can live alongside your current website. Your website can be updated to auto-detect if a viewer is using a mobile device, and then re-direct them to the appropriate corresponding mobile web page. So you can keep your existing desktop website, and build a separate mobile website that is optimized for smaller screens and mobile searches.

Are you ready for the mobile revolution? Stratatomic can help create a mobile web presence that can co-exist with your current site so you can get on board with a minimal investment. Contact us today to learn more.

Stratatomic Completes Transition to New Web Hosting Server Technology

GREENVILLE, SC - Stratatomic recently completed the transition to a new web hosting server that brings the latest technology, speed and performance to all Stratatomic hosting clients.

The new host server is powered by the latest Quad-core Xeon processors and features a RAID 5 configuration for maximum redundancy and data integrity. The web server is powered by a Linux operating system and Apache HTTP Server technology, which is the backbone of the Internet and used by many of the largest eCommerce firms and government agencies, including Amazon, Google, IBM, NASA, NYSE, the US Department of Defense, and many more.

The immediate benefit to Stratatomic clients can be seen by significant speed increases and dramatic reduction in web page loading times.

Additionally, Stratatomic's WebAdmin™ content management system was overhauled to include the latest in security and performance upgrades that take advantage of this new server technology.

"With this new investment in the latest server technology, we anticipate our customers will easily notice the improved speed and response their websites receive. This server will position us well for the foreseeable future and give us a robust platform for continued growth," says Stratatomic founder and president Ryan Owens.

Stratatomic's managed web hosting service provider completed a SAS 70 Type II Audit Process and Certification in 2010.

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Developed by the American Institute of Certified Public Accountants, the widely recognized auditing standard provides assurance that Stratatomic's web hosting infrastructure has been through an evaluation of its internal processes and controls by an independent third-party auditor.

Stratatomic also assisted Greenville Scale Company with the development of print marketing projects including a corporate brochure, marketing folder, and business stationery.

Greenville Scale Company has provided the Carolinas and Georgia with dedicated sales, service and support for weighing equipment and systems for more than 80 years. Greenville Scale Company is ISO/IEC 17025 Accredited by the American Association for Laboratory Accreditation (A2LA) and provides expertise with certified scale calibration and 24/7 emergency service and repair for all the leading brands of weighing equipment manufacturers such as Avery Weigh-Tronix, A&D Weighing, Artech, B-TEK Scales, Brecknell, Cambridge Scale Works, Dillon, MSI, Ohaus, Pennsylvania Scale Co., Rice Lake, Rinstrum and Sartorius.