Stratatomic Launches New Website for Copper River Grill at CopperRiverGrill.com

GREENVILLE, SC - Stratatomic has recently launched a new website for Copper River Grill, now available at CopperRiverGrill.com.

The new website is custom designed and coded and based on the latest HTML5 technology. It incorporates a "responsive" design that automatically adjusts to fit any screen size, including desktop, laptop, tablet or mobile device. This website marks the third iteration in a long business relationship that dates back to 2006, and includes a number of enhancements that have helped Copper River Grill keep pace with changing trends in design and technology.

The website includes updated online gift card ordering and E-Club subscription management utilizing Stratatomic's WebAdmin™ technology. Introduced in 2013, the Copper River Grill E-Club now has more than 16,000 subscribers. Other website improvements include a new Early Bird Menu, Lunch Menu and Gluten Sensitive Menu. The website includes Twitter and Instagram integration, and interactive Google maps are provided for directions to each restaurant location. Stephen Stinson provided the mouth-watering food photography for the new website.

One of the highlights is the incorporation of the Support Animal Rescue page which serves as a fundraiser for Auction For A Kaws, a non-profit organization with a focus on providing housing, veterinary care and rehabilitation of abused and neglected animals. The page features the Animal Rescue Hall of Fame, showcasing a gallery of photos of local animals that have been rescued. Copper River Grill utilizes Stratatomic's WebAdmin™ technology to maintain the gallery and keep it up to date with new rescues.

Dan Angell, CEO of Copper River Grill, remarked: "We are extremely pleased with our new site. The menu presentation is better than ever, the site is very easy to navigate, and the photos are great. We have had more traffic and we have increased our gift card sales and E-Club memberships since the site went live. We are also very happy that our new website has increased awareness and support for local animal rescue groups in our communities. Thanks to Ryan Owens and the team at Stratatomic for their hard work, creativity and insight."

Stratatomic also provides the restaurant group with Menu Design and Print Management, Table Cards, Advertising, Web Hosting, Google Analytics™ and Google WebTools™ for comprehensive site performance analysis and SEO management.

Stratatomic was previously honored with a 2012 Horizon Interactive Award for the second iteration of the CopperRiverGrill.com website as well as a 2014 Horizon Interactive Award for the Copper River Grill Email Campaign.

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.COM Domains Reportedly To Get More Expensive

As per a new agreement between ICANN and Verisign, the price of domains ending in .com may go up in the coming years.

Domain registrar Namecheap reports that the Internet Corporation for Assigned Names and Numbers (ICANN) has allowed Verisign to increase the wholesale price of .com domains.

The new contract allows Verisign to charge domain registrars 7% more for .com domains per year for the next 4 years (2020-2023). Prices will then be frozen for 2 years, followed by more increases between 2026 and 2029.

In theory, within 10 years time, the price of .com domains could cost roughly 70% more than their current selling price.

A press release from ICANN states:

"While Verisign does not set retail prices for .COM domain names, the proposed amendment to the .COM RA will provide pricing certainty by limiting the potential maximum wholesale price for .COM domain names. For example, if the four standard price increases are taken in this six-year period, the maximum wholesale price for .COM domain names would be $8.39 no earlier than Oct. 26, 2020 (compared to $7.85 today), and cannot exceed $10.26 until October 2026."

What Does This Mean for Site Owners?

It is presumed that the increased cost of .com domains for registrars be passed along to consumers, although that is not known for sure at this point.

The contract also allows for other price increases for "extraordinary" situations. So the price of .com domains could go up for consumers by more or less than 7% per year.

This agreement will not affect the cost of other top-level domains. However, .com domains are by far the most widely used. According to Namecheap, there are 359.8 million total domain names, of which 144 million are .com.

Namecheap alleges that ICANN and Verisign made these changes in secret without seeking any feedback from internet users.

Sources: Namecheap, ICANN, SearchEngineJournal.com

» Stratatomic can answer any questions about your domains and help with their management. Contact us for more information on our domain name services.

Ryan Owens of Stratatomic Appointed to the University of South Florida's Muma College of Business Digital Marketing Certificate Program Advisory Board

GREENVILLE, SC - Ryan Owens, founder and president of Stratatomic LLC, has recently been appointed to the University of South Florida's Muma College of Business Digital Marketing Certificate Program Advisory Board.

The Digital Marketing Certificate Program at USF Muma College of Business empowers students with the latest integrated marketing strategies and tactics to win in today's hyper-competitive marketplace. Combining industry thought leaders and top academic faculty, the Digital Marketing Certificate Program at USF Muma College of Business is the best way to gain the skills and knowledge to stay ahead of the competition. The USF Digital Marketing Certificate Program is a rigorous 4-day curriculum led by prominent Digital Marketing experts from various industries. The program brings together executives, experts and innovators to address Digital Marketing needs from a business point of view. Students get to solve real-world challenges and use practices developed by top companies, while digital marketing experts and professional instructors guide them through every step. Throughout the program, students continuously build their own toolset and develop a unique, personalized digital marketing portfolio.

For more information on the USF Digital Marketing Certificate Program, please visit the website at digitalmarketingatusf.com. To learn more about the University of South Florida Muma College of Business you may visit them online at usf.edu/business.