Stratatomic Honored as 2014 Horizon Interactive Award Gold Winner for Copper River Grill Email Campaign

The Horizon Interactive Awards, now in its 13th season, has become one of the most prestigious awards in the field of interactive and creative media. The competition recognizes, promotes and awards the best web sites, videos, online advertising, print media and mobile applications. The 13th annual international competition saw over 1200 entries from 27 countries around world. Each year, the Horizon Interactive Awards receives thousands of entries from all over the world and a volunteer panel of industry professionals, from diverse multi-media, graphic design, advertising and marketing backgrounds, review the entries to determine the work that is to be recognized.

Stratatomic was previously awarded a 2012 Horizon Interactive Award in the Restaurant/Food Industry category for the website developed for Copper River Grill now available online at CopperRiverGrill.com. The website features a full menu, interactive map with locations information, a gluten-free menu, online gift card purchasing, e-club registration, a Twitter feed and social media integration. The website is powered by Stratatomic's WebAdmin™ technology which enables the gift card and e-club functionality. Stephen Stinson provided the mouth-watering food photography for the website.

Copper River Grill's E-Club has been a resounding success, with more than 7,000 subscribers to date and a response rate that is three times the industry average.

Copper River Grill opened its first restaurant in Seneca, SC in 2005, and has since grown to 8 locations throughout South Carolina, North Carolina and Kentucky. Copper River Grill restaurants feature wide-open show kitchens, stone fireplaces, comfortable booths and other warm and inviting elements reminiscent of an Alaskan mountain lodge. Menu favorites include Hickory Fired Salmon, Steak, Ribs, Kodiak Chicken, Pasta, Burgers and Sandwiches, Entreé Salads, Stone Fired Pizza, and Homemade Desserts.

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Are you interested in your own Email Marketing Campaign? Stratatomic can help design and manage an effective email marketing strategy that builds awareness and drives traffic where it counts most - in the bank!

Stratatomic Wins 2014 Horizon Interactive Award for Crown Casting Industries Website CrownCasting.com

Stratatomic was recently honored with a 2014 Horizon Interactive Award for the Crown Casting Industries website, now available online at www.CrownCasting.com.

The new website is based on the latest HTML5 technology and incorporates a "responsive" design that automatically adjusts to fit any screen size, be it desktop, laptop, tablet or mobile device. The website includes information on the company's products and services, technology and equipment, facility and capabilities information, an interactive map, product photo gallery, as well as markets and industries served. The website is powered by Stratatomic's WebAdmin™ content management technology.

Crown Casting Industries is a global leader in Ductile, Gray and Bronze material castings. Crown Casting Industries is an Air Set jobbing foundry specializing in short- to mid-run production quantities weighing less than 300 pounds. The company's foundry is located in Hodges, South Carolina about 40 miles south of Greenville, SC. Some of the major markets Crown Casting Industries serves include glass mold, medical, dental, machine tool, compressor, HVAC, pumps and motors, agricultural and industrial equipment.

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SEO REPORT: Google Updates Algorithm to make "Mobile-Friendly" a Ranking Factor

Do you have a mobile or responsive site?

If not, as of April 21 you may find it harder to rank in Google’s mobile search results.

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Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Click here to give your website Google's Mobile-Friendly Test

Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer. In addition, the algorithm is applied worldwide, page by page, on a real-time basis. “Worldwide” means that the algorithm update affects mobile searchers and search results in all countries at the same time, rather than just rolling out in the U.S. first.

Having a mobile website is essential in order to remain competitive in today's Internet landscape. Google is driving this trend forward and there is no escaping the fact that unless you join the current mobile revolution, your business will be left behind. Current analytics research indicates that more than 50% of current searches are coming from smartphones and mobile devices. This trend will only continue to grow. Can you afford to disappear from the search results of more than half of your customers? For some industries, it could be even more.

However, you don't have to completely start over. Stratatomic can develop a mobile website that can live alongside your current website. Your website can be updated to auto-detect if a viewer is using a mobile device, and then re-direct them to the appropriate corresponding mobile web page. So you can keep your existing desktop website, and build a separate mobile website that is optimized for smaller screens and mobile searches.

Are you ready for the mobile revolution? Stratatomic can help create a mobile web presence that can co-exist with your current site so you can get on board with a minimal investment. Contact us today to learn more.