Stratatomic Web Design Case Studies :
ACL Airshop / ProSeals USA / Copper River Grill

New Website Includes Responsive Web Design, WebAdmin™ Online Gift Card Ordering, E-Club Registration and Social Media Integration


Copper River Grill is a restaurant chain with 5 locations throughout South Carolina and Kentucky. Known for their distinctive recipes and quality food made from the finest ingredients, Copper River Grill needed a marketing firm who could adhere to those same high standards for quality while helping them achieve consistent growth and creativity with their brand and marketing messages.

Stratatomic began working with Copper River Grill in 2006, when it was just one restaurant located in Seneca, SC, but had a vision for growth and a knack for exceeding customer expectations. Stratatomic designed the Copper River Grill logo depicted here and the foundation was laid for a successful business relationship that continues to this day.

Today, Stratatomic is the official agency of record for Copper River Grill and assists them with all facets of their advertising and marketing, including Web Design and Development, Search Engine Optimization (SEO), Gift Card Ordering and E-Club Newsletter Design and Campaign Management with our WebAdmin™ Content Management System. Stratatomic also provides the restaurant group with Menu Design and Print Management, Table Cards, Advertising, Web Hosting, Google Analytics™ for comprehensive site performance analysis, and everything needed to keep Copper River Grill growing and prospering.

The website shown here debuted in 2020 and is the third site developed for Copper River Grill over the course of our long business relationship, and includes a number of enhancements that have helped CRG keep pace with changing trends in design and technology. One of the highlights is the incorporation of the Support Animal Rescue page which serves as a fundraiser for Auction For A Kaws, a non-profit organization with a focus on providing housing, veterinary care and rehabilitation of abused and neglected animals. The page features the Animal Rescue Hall of Fame, showcasing a gallery of photos of local animals that have been rescued. Copper River Grill utilizes Stratatomic's WebAdmin™ technology to maintain the gallery and keep it up to date with new rescues.

Dan Angell, CEO of Copper River Grill, remarked: "We are extremely pleased with our new site. The menu presentation is better than ever, the site is very easy to navigate, and the photos are great. We have had more traffic and we have increased our gift card sales and E-Club memberships since the site went live. We are also very happy that our new website has increased awareness and support for local animal rescue groups in our communities. Thanks to Ryan Owens and the team at Stratatomic for their hard work, creativity and insight."

Stratatomic received a 2021 WebAward™ for Outstanding Website in the Restaurant category, which marked the 25th anniversary of the WebAwards. The WebAward program is the longest running annual website award competition dedicated to naming the best web sites in 96 industries while setting the standard of excellence for all website development. The annual WebAward competition is produced by The Web Marketing Association, founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. To learn more, please visit the WebAward website at webaward.org.

Stratatomic was previously honored with a 2012 Horizon Interactive Award for the second iteration of the CopperRiverGrill.com website as well as a 2014 Horizon Interactive Award for the Copper River Grill Email Campaign.

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