09.21.17
Stratatomic Designs New Logo + Identity for Greenville's Stone Academy of Communication Arts; Ryan Owens Receives Patron of the Arts Award
By Ryan Owens
GREENVILLE, SC -
Stone Academy of Communication Arts recently debuted a new logo, identity and tagline created by Stratatomic to commemorate the 100-year anniversary of the school's founding in 1917.
The new logo and identity prominently features an updated "Stone Stinger" bee mascot that was previously associated with the school several decades ago. In a school-wide exercise, the student body again selected the bee as their school mascot, and the decision was then made to create an updated logo that incorporates this traditional mascot as well as the heritage of Stone Academy as an arts-based school. In the resultant logo, the bee flys above a honeycomb of assorted rainbow colors which represent the school's diverse student body and focus on creativity and the arts. The symbology of the honeycomb represents each student's individuality as well as their contribution to a greater collective and community. The bee and honeycomb graphics are encased in a shield design that includes the traditional school colors of blue and yellow. Completing the theme is a new tagline,
"Where Creativity Takes Flight" which touches on Stone Academy's mission of preparing young students to embrace the future in creative, forward-thinking ways.
The logo and identity were created pro bono by Ryan Owens, Stone Academy parent and founder of Stratatomic. Mr. Owens also volunteered to work with the school on various other creative projects, including a student handbook cover, Written in Stone t-shirt designs, and a secondary Stone Stingers logo that will be used in various athletic and promotional functions. For these efforts, Mr. Owens was presented with a
Patron of the Arts Award in 2017.
Founded in 1917, Stone Academy of Communication Arts is an elementary school located in the North Main community of Greenville, South Carolina. Stone Academy teaches an arts-based curriculum and is part of the district's Magnet Program. The mission of Stone Academy of Communication Arts Magnet Program is to prepare all students for lifelong learning by actively engaging students in a comprehensive, sequential, academic program. The program is interwoven with the arts and enriched with creative problem-solving experiences appropriate for all learning styles.
Principal Brett Vaughn states, "Stone Academy focuses on the arts in a way that no other school in Greenville does. We offer drama and dance weekly and strings to students beginning in third grade who wish to participate. More importantly, we integrate the arts into instruction in each homeroom. We have a partnership with the Peace Center for Performing Arts and Metropolitan Arts Council for professional development. Through the I.D.E.A. (Intensive Development of Education through the Arts) our teachers train with local artists and artists from the Kennedy Center in Washington on how to incorporate the arts into instruction. Our curriculum is filled with active learning and problem-solving experiences. Students enjoy learning because they are actively engaged. More importantly, they are using different areas of the brain while learning in different modalities, and thus retain and apply knowledge more effectively."
Stratatomic is a creative firm specializing in web, multimedia, advertising, and graphic communications. Stratatomic also offers complete solutions for
web site hosting,
WebAdmin™ site management software and
Google Analytics™ site analysis tools, providing clients with a singular resource for top-to-bottom implementation of their internet marketing strategies.
Stratatomic’s proprietary
WebAdmin™ eCommerce and site-management technology recently surpassed $15 million in online sales transactions and order processing. Today, WebAdmin™ enables clients of all sizes to effectively manage their own site content or storefront and is the power behind websites that receive more than 2 million page requests per month and average hundreds of orders per day. Founded in 2000 by Ryan Owens, Stratatomic LLC is a privately held company based in Greenville, SC.
For more information, contact Stratatomic at 864.271.7021 or visit the website at
www.stratatomic.com.
Ryan Owens is the founder, president and chief creative officer of Stratatomic LLC. A graduate of the
University of South Carolina, Ryan serves as design strategist and technical director for all agency projects and brings more than 30 years of industry experience. Mr. Owens presently serves as Senior UX Designer for
Sync.MD, and on the Digital Marketing Advisory Board at the
University of South Florida Muma College of Business, and also as an adjunct professor at
Furman University, offering instruction in Logo & Symbol Design as well as Graphic & Advertising Design.
